Practical software, built for real operators.

Service businesses deserve better tools.

The market gave service operators a choice: generic CRMs (Salesforce, HubSpot) that treat every business the same, or industry-specific tools that peaked in 2015 and never modernized. Neither works.

Groundwork is what happens when a group of people who have run landscape and home service companies decide to build the software they always wanted — and then bring in operators from adjacent trades to make sure it works for them too.

• Grounded, not clever
  If a feature does not help an owner, an office manager, a rep, a foreman, or a laborer do their actual job — it does not ship.
• Configured, not templated
  Every business is different. Groundwork adapts to yours during onboarding, not the other way around.
• Office and field, together
  The gap between office and truck is where money leaks. Groundwork closes it.
• Fast to live
  Two to three weeks. Not two to three quarters.
• Honest
  No manufactured urgency. No dark patterns. If Groundwork is not right for you, we will say so.