Product · Sales

The pipeline is the product.

Every lead in Groundwork moves through stages you configure — Intake, Agreement, Discovery, Budget, Decision, Presentation, Won, On Hold. Every stage has a follow-up rhythm, checklists, scripts, and pricing tools attached.

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Pipeline

A stage system that matches how you actually sell.

Groundwork ships with a service-business-tuned pipeline. Change the stages, change the checklists, change the templates — but do not start from an empty grid.

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    Multi-stage pipelineIntake → Agreement → Discovery → Budget → Decision → Presentation → Won.
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    Follow-up rhythmAutomated cadence built into every stage. Overdue is impossible to ignore.
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    Stage checklistsDiscovery cannot advance without discovery being done. Same for budget.
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    Kanban + list + calendar viewsWhichever way your reps think about their pipeline.
Pipeline SALES · Q3 2026
Discovery · 8
Julie Grumley
Tree Removal · $8.2k
Vijay Dhulipala
Backyard · $32k
Budget · 4
Nicole Knesley
Pool Coping · $58k
Qualified
T. McDermott
Front Garden · $22k
Decision · 3
S. Lampard
Deck lighting · $18k
Won · 12
R. Aleman
Full landscape · $84k
D. Patel
Hardscape · $52k
Try the pipeline yourself →
Nicole Knesley CLIENT · LORTON VA
Contact
Nicole Knesley
(571) 451-4944
Property
6005 Chapman Rd
Lorton, VA 22079
Opportunities 2 open · 1 won
Pool Coping Replacement · $58,200Budget Qualified
Bi-weekly Maintenance · $340/visitActive
Fall Cleanup 2025 · $1,850Complete
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Clients & properties

Every client. Every property. Every service.

Service is inherently place-based. Groundwork models clients, properties, and the services performed on them as first-class objects — with full history, notes, files, and photos.

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    ClientsOne record per household or company. Multiple properties attached.
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    PropertiesEvery address you have serviced. Notes on soil, access, equipment, dogs.
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    OpportunitiesA lead lives on a property. Won deals become jobs. Nothing gets lost.
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    Estimates & proposalsAttached to the property. Sent from the deal. Tracked to close.
Properties

Every address you have ever serviced, with the notes that matter.

A property is its own record, not a text field on a client. Access notes, soil conditions, gate codes, and every job ever performed there travel with the address — not with whichever rep happened to write them down.

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    One record per addressMultiple properties can belong to the same client — each with its own history.
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    Access & site notesGate codes, dogs, utility markouts, HOA approvals — visible before anyone drives out.
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    Full service historyEvery job, estimate, and invoice tied to that address, in one place.
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    Feeds Recurring ServicesA property under a maintenance contract shows its cadence right on the record.
Properties EVERY ADDRESS SERVICED
Property Records 4 on file
6005 Chapman Rd, Lorton VA
Nicole Knesley
Pool coping in progress
412 Vale Ct, Fairfax VA
Julie Grumley
Site walk scheduled
88 Birchwood Ln, Vienna VA
Vijay Dhulipala
Awaiting 2nd measurement
Try Properties yourself →
Estimates PROPOSALS OUT
Total Active
4
Awaiting Response
2
Accepted
1
Drafts
1
Open Estimates Sorted by last updated
Pool Coping Replacement
EST-1042 · N. Knesley · $58,200
Follow-up needed
Backyard Redesign
EST-1039 · V. Dhulipala · $32,000
Viewed
Deck Lighting
EST-1035 · S. Lampard · $18,000
Accepted
Try Estimates yourself →
Estimates

From proposal to signed deal — tracked the whole way.

Estimates live on the property and the deal, not as a loose PDF in someone's inbox. Groundwork tracks whether it's been opened, how many times, and flags it the moment a client goes quiet.

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    Open/view trackingKnow the moment a client opens a proposal — and how many times.
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    Follow-up flagsSent-but-quiet estimates surface automatically, no manual tracking.
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    Priced from the same rate engineEvery line item pulls from Budget & Rates — no guessing at margin.
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    One click to invoiceAn accepted estimate becomes the invoice — no re-entry.
Sales resources

Answers in hand before the call gets awkward.

Groundwork attaches your sales library to the stage the rep is in. Discovery scripts on discovery calls. Budget conversations on budget calls. Objection handling when someone pushes back.

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    Sales ProcessDocumented stages with entry & exit criteria.
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    Forms & ChecklistsReusable forms attached to stages, properties, or jobs.
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    Scripts & Talk TracksDiscovery, budget, close, and follow-up scripts.
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    Email TemplatesConsistent, on-brand outreach with variables.
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    Objection HandlingPrewritten answers to the top-20 pushbacks.
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    Services & PricingA 3,000-item price book of materials, labor, and services powers every estimate.
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    Groundwork AI quotesDraft a quote description, scope of work, or follow-up email straight from the deal.
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    Groundwork AcademyStructured training for every seat — Sales Academy, Estimating 101, and more.
Sales Resources ATTACHED TO STAGE 4 · BUDGET
Budget Discovery Script
8 min · 12 questions
Pricing Calculator
Hardscape / Softscape
Objection: "too expensive"
3 versions · use when...
Post-Budget Email Template
Follow-up · 24hr trigger
Budget Stage Checklist
7 items · 6 required
Academy: closing the budget conversation
Video · 14 min

Related in Product

My Day
Where every rep starts their day.
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Financial
From proposal to paid invoice.
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Operations
Sold deals become dispatched jobs.
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For sales reps
The workspace built for reps.
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Book a demo

Watch your real pipeline loaded into Groundwork.

A specialist will import a sample of your open deals and walk through what changes.